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Achtung! VW’s LinkedIn Challenge.
Last year LinkedIn launched it’s developer network with a new LinkedIn API. I haven’t really seen any advertisers take advantage of the API yet, the same way that they have with other social networking...
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Paws Up. Hoedown. Lady Gaga and Farmville.
Since Farmville is one of the hottest online games going, it’s no surprise that Lady Gaga, or her massive marketing team has jumped on the the Zynga band wagon to promote her latest album.I have no...
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Swedbank’s Social Gaming Campaign Delivers the Goods.
The tactics used to develop social networking pages for “Owned Media” are changing quickly. Particularly where statistical measurement of overall effectiveness is needed. More brands that are using...
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Scrabble Fans, Check This Out! “Twitter Scrabble”!
Anyone that plays Scrabble or Words with Friends will love this promotion for the new Scrabble Trickster game from Mattel. To promote the new game, Mattel teamed up with Duval Guillaume Modem to create...
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VML Australia for Jameson.
Here’s a little shout out to a local agency that went international a few years back. The spot below was created by VML Australia. If you are familiar with VML you might recall they started out right...
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Volkswagen Smileage.
The Smileage app for Volkswagen while a very cool marketing tool, has the potential to be one of those apps that floods social media like Facebook and Twitter. It has the potential to be an app that...
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DDB Spain, Polowers.
Tweet races, Twitter games, and Twitter based competitions are nothing new, but occasionally one comes along that really works. Case in point VW’s #polowers campaign created by DDB Spain. The numbers...
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Push It With Intel.
Intel has always done a really solid job of promoting their brand and products. Intel is also a company that is heavily invested in digital convergence marketing tools, tying physical and digital...
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Public or Private?
Here is an interesting little game from BMW Guggenheim Lab. The game Public/Private explores the way we view the world around us and asks how often we seek out private space, or look for public...
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I’m Addicted to “Dots”.
Dots is a nice little gaming app that was developed by New York based, Betaworks One. The game is very simple; try and connect as many same-colored dots as you can using only vertical and horizontal...
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